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Shipping a container counts as “exporting.” Building a presence in a market is a completely different game. The data shows most Turkish brands confuse the two — and the consequences are brutal. The Picture at a GlanceThe US is the world’s largest consumer market — over $1.5 trillion in annual food and beverage retail sales, […]

When asking what food products are commonly sourced for the U.S. market, the answer becomes more specific when we look at Türkiye as a supply base. From Türkiye to the United States, imports are largely concentrated in high-demand, scalable consumer goods rather than raw agriculture. Key Product Categories from Türkiye to the U.S. At Bataba,

When businesses ask this question, the answer is not just about what is imported, but what makes sense to import. In general, Türkiye imports several key product categories from the United States: However, importing from the U.S. is not about choosing a popular category — it’s about choosing the right product for your market. What

Over the past two decades, Turkey has quietly transformed into one of the most dynamic manufacturing economies in its region. The numbers make this transformation clear. Global imports increased from approximately $6.3 trillion in 2001 to over $22 trillion by 2021. The United States remains the world’s largest importer, accounting for nearly $3 trillion annually—more

Entering the U.S.A market is often seen as a major milestone for international brands. However, many companies quickly discover that shipping products alone does not create lasting success. Since launching our first sales operations in the U.S.A in 2019, Bataba has focused on a clear objective: not just delivering products, but building sustainable sales and

Entering the U.S. market is often seen as a major achievement. However, many companies quickly realize that shipping a product does not equal building a business. In the U.S., growth does not happen at the warehouse or after the first delivery. It happens in what follows: execution, continuity, and operational discipline. Shipping is only a

Colombia and Türkiye: Unlocking Bilateral Trade Potential in Food and Consumer Goods Colombia is quickly becoming one of Türkiye’s most strategic trade partners in the Americas. As of 2024, it stands as Türkiye’s third-largest trading partner in Latin America, with bilateral trade volumes reaching $1.28 billion. This is far from the ceiling: both governments have

In an increasingly competitive business landscape, having the right pricing strategy can make or break a product’s success — especially in a dynamic environment like the U.S. market. Whether you’re a global brand launching in America or a local business optimizing profit margins, strategic pricing consulting is no longer optional — it’s essential. Why Pricing

The United States boasts one of the world’s largest consumer markets, and understanding what products are flying off shelves can help Turkish suppliers target the right opportunities. Below we highlight the best-selling and most in-demand product categories in key sectors – beverages, food, confectionery, and paper products – based on recent U.S. market trends and

There is no single “banned foods list” in the United States. Foods are considered not importable when they are prohibited, restricted, or refused at the border due to safety, biosecurity, or regulatory non-compliance. Below are the main categories exporters should be aware of. 1. Fresh fruits and vegetables (mostly restricted) Most fresh fruits and vegetables